1. Прочитайте и переведите письменно текст.
DIFFERENT TYPES OF ADVERTISING METHODS
Advertising has evolved into a vastly complex form of
communication, with literally thousands of different ways for a business
to get a message to the consumer. It could be said that cave paintings in
some way represented the first forms of advertising, although the earliest
recognized version of what we know as advertising was done on papyrus
by the Egyptians. And in Pompeii, the ruins suggest that advertising was
However, today the advertiser has a vast array of choices. The
Internet alone provides many of these, with the advent of branded viral
videos, banners, advertorials, sponsored websites, branded chat rooms
and so much more.
Fortunately, every single tactic available to the advertiser falls into one
of the following buckets. Although a few of these are relatively new to
the field, most go way back to the very beginnings of modern
Print Advertising. If an advertisement is printed on paper, be it
newspapers, magazines, newsletters, booklets, flyers, direct mail, or
anything else that would be considered a portable printed medium, then
it comes under the banner of print advertising.
Broadcast Advertising. A mass-market form of communication
including television and radio, broadcast advertising has, until recently,
been the most dominant way to reach a large number of consumers.
Outdoor Advertising. Also known as out-of-home (OOH)
advertising, this is a broad term that describes any type of advertising
that reaches the consumer when he or she is outside of the home.
Product Placement Advertising. In a nutshell, product placement is
the promotion of branded goods and services within the context of a
show or movie, rather than as an explicit advertisement.
Cell Phone & Mobile Advertising. A relatively new form of
advertising, but one that’s spreading rapidly, uses cell phones, iPads,
Kindles, Nooks, and other portable electronic devices with Internet
connectivity. Current trends in mobile advertising involve major use of
social media such as Twitter and Facebook.
Online Advertising. If you see an advertisement via the Internet
(World Wide Web), then it is classified as online advertising. In fact,
there are ads on this very page, and most other websites you visit, as
they are the primary revenue driver for the Internet. Learn more about
this vital part of the Internet.
Public Service Advertising. Unlike traditional commercials, Public
Service Advertisements (PSA) are primarily designed to inform and
educate rather than sell a product or service.
2. Прочитайте текст еще раз. Перепишите утверждения, данные
ниже, и укажите, являются ли они верными или неверными (True
or False). Подтвердите свое мнение цитатами из текста.
a) The author denies the fact that the earliest version of advertising
was done on papyrus by the Egyptians.
b) Direct mail is an example of print advertising.
c) Outdoor advertising has, until recently, been the most dominant
way to reach a large number of consumers.
d) “OOH” means “out-of-home”.
e) Public service advertisements are primarily designed to sell a
product or service.
3. Заполните пропуски в предложениях одним из слов,
предложенных ниже. Перепишите полные предложения и
переведите их на русский язык.
are spread, advertisements, suggested, provides, available,
banners, considered, in a nutshell, via, primarily
a) This booklet …useful information about local services.
b) She scanned the job … in the paper.
c) The demonstrators walked along the street, waving …and shouting
d) Our autumn catalogue is now … from our usual stockists.
e) The redundancies …across the clothing, banking and building
f) Reports are coming in …satellite.
g) They were wondering where to hold the office party and I… the
Italian restaurant near the station.
h) Well, to put it …, we’re lost.
i) We’re … concerned with keeping expenditure down.
j) Don’t make any decisions before you’ve …the matter.
4. Переведите предложения на русский язык, обращая внимание на
a) To know all is to forgive all.
b) You are always the first to arrive.
c) I should come and see him off as live not so far away.
d) Some people find it difficult to speak in public.
e) The book to be read can be bought in any bookshop.
5. Переведите предложения на русский язык, обращая внимание на
формы и функции герундия.
a) We are proud of having been his colleagues.
b) Looking at the computer screen for a long time is very harmful
c) My boss insists on my staying there.
d) He sat without answering.
e) She entered the office without being noticed.
6. Переведите предложения на русский язык, обращая внимание на
формы и функции причастия.
a) He set in the arm-chair thinking.
b) Having shaken hands with them we continued our way.
c) The questions put to the professor were important.
d) Having received his letter they left for London.
e) While waiting for them I was reading this newspaper.
7. Переведите предложения на русский язык, обращая внимание на
типы условных предложений.
a) If you want, I’ll tell Jagger that we need time to think it over.
b) When he hears that, he’ll be a bit impatient.
c) If I spoke Japanese as well as you do, I’d try to find a job with
one of the Japanese banks.
d) If you invested some time into learning how the Internet works,
you’d find that it could really help you in your job.
e) If you took the train, you wouldn’t be so tired when you arrived.
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