Вариант 8 1. Прочитайте и переведите письменно текст. DIFFERENT TYPES OF ADVERTISING METHODS Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. It could be said that cave paintings in some way represented the first forms of advertising, […]

Вариант 7 1. Прочитайте и переведите письменно текст. 10 WAYS TO GET CUSTOMERS TO BUY NOW You sent out the best direct mail piece you’ve ever seen. Your brochure is so great you framed it and put it next to the pictures of your kids. So why aren’t you getting sales? Take a look at […]

Вариант 6 1. Прочитайте и переведите письменно текст. NICHE MARKETING: TARGETING THE BEST PROSPECTS Many entrepreneurs think that selling to the widest possible market is the likeliest path to success. They are afraid to pursue a market niche because they fear they’ll lose business by turning away customers. But this ‘take all comers’ approach is […]

Вариант 5 1. Прочитайте и переведите письменно текст. TAXATION The primary function of taxation is, of course, to raise revenue to finance government expenditure, but taxes can also have other purposes. Indirect excise duties, for example, can be designed to dissuade people from smoking, drinking alcohol, and so on. There is always a lot of […]

Вариант 4 1. Прочитайте и переведите письменно текст. MARKET STRUCTURE AND COMPETITION When economists talk about market structure they mean the way companies compete with each other in a particular market. Let’s take the market for pizzas, for example. There may be many thousands of small companies all trying to win a share of the […]

Вариант 3 1. Прочитайте и переведите письменно текст. THE MARKET ECONOMY Have you ever walked through a busy street market? People push their way through crowds of others in order to reach the stalls first. The air is full of deafening shouts. Stall owners yell to advertise their goods. Buyers cry out their orders. It’s […]

Вариант 2 1. Прочитайте и переведите письменно текст. WHAT DOES ECONOMICS STUDY? What do you think of when you hear the word economics? Money, certainly, and perhaps more complicated things like business, inflation and unemployment. The science of economics studies all of these, but many more things as well. Perhaps you think that economics is […]

Вариант 1 1. Прочитайте и переведите письменно текст. BANKS If you work, you’ve probably got a bank account. You could keep the money you earn each month in a box under your bed, but it wouldn’t be very sensible. One reason is that it’s not very safe. If your house gets burgled, you’ll lose everything […]

ЗАДАНИЯ КОНТРОЛЬНОЙ РАБОТЫ Варианты Вариант 1.Сущность и содержание, функции и виды общения 1. Содержание общения. 2. Коммуникативная функция. 3. Интерактивная функция. 4. Перцептивная функция. 5. Семь видов общения. Основные понятия: восприятие, идентификация, казуальная атрибуция, понимание, рефлексия, эмпатия. Вариант 2. Структура и средства общения 1. Процесс общения. 2. Вербальные средства общения. 3. Характеристика речи. Темп речи. […]

Задача 85. Торговая база закупила у изготовителя партию календарей и поставила ее магазину по оптовой цене, которая на 30% больше цены изготовителя. Магазин установил розничную цену на календарь на 20% выше оптовой. При распродаже в конце сезона магазин снизил розничную цену на календарь на 10%. На сколько рублей больше заплатил покупатель по сравнению с ценой […]