1. Прочитайте и переведите письменно текст.
10 WAYS TO GET CUSTOMERS TO BUY NOW
You sent out the best direct mail piece you’ve ever seen. Your
brochure is so great you framed it and put it next to the pictures of your
kids. So why aren’t you getting sales?
Take a look at your call to action. With any advertising materials,
it’s crucial that you get potential customers to act. Now! Use the
following techniques to create a call to action that will have your phones
ringing off the hook and your profits reinventing your sales graphs:
Advise of a Price Increase. People want to get in on a good deal. If
your price is going up on a specific date, let your customers know.
They’ll want to buy before your product’s price increases.
Establish a Trial/Introductory Period. Trial periods are a great way
to get new customers. Offer a special deal, extra service or a lower price
during your trial/introductory period.
Free Gift. Nothing attracts new customers like free gifts. As an
added incentive for ordering, offer your free gift to the first 100 or 1000
people that respond.
«No Risk» Trial. People want to know there’s no risk involved if
they’re not satisfied with the product/service. Let new customers know
they can cancel for any reason before the trial period expires.
«Not Available in Stores». Is your product exclusive to mail order?
If your product’s not available in stores, be sure to tell your customers.
They’ll know they can only order your product from you instead of
visiting the local stores.
Offer an Upgrade. One simple line can boost your sales. «Order
within 10 days and we’ll upgrade you to the deluxe model.»
Free Supplies/Accessories. You’ve seen this technique used with
computer sales. Buy a computer and receive a free printer. This works
with a whole range of products. But be sure to include a date on your
offer. This politely urges people to take advantage of your offer before
time runs out.
Use Action Phrases. No matter how you approach your own call to
action, be sure to include action phrases:
Call Now. Toll Free. 24 Hours a Day. Mail this coupon today in the
postage-paid envelope. Fax your response card.
Avoid Passive Phrases. Be sure to avoid passive phrases like: You
know how to reach us. Call when you’re ready to order.
Give your customers the perks of responding immediately. They’ll grab
their wallets. You’ll see an increase in profits.
2. Прочитайте текст еще раз. Перепишите утверждения, данные
ниже, и укажите, являются ли они верными или неверными (True
or False). Подтвердите свое мнение цитатами из текста.
a) All the customers like free gifts.
b) If you use the techniques described in the text you will not get
c) The author advises to use passive phrases.
d) Customers usually want to buy after the product’s price increases.
e) Offering an upgrade can boost your sales.
3. Заполните пропуски в предложениях одним из слов или
словосочетаний, предложенных ниже:
profit, to boost, advertises, mail order, the sale, expire, was
offered, price, an incentive, reinvent
a) They will drop the price rather than lose….
b) The theatre managed… its audience by cutting ticket prices.
c) The contract between the two companies will … at the end of the
d) Bonus payments provide…to work harder.
e) She makes a big …from selling waste materials to textile
f) I often buy clothes by….
g) The large supermarkets are offering big …cuts.
h) He…his services on the company notice board.
j) She …a job in Paris.
4. Переведите предложения на русский язык, обращая внимание на
a) The director didn’t like to be interrupted.
b) It takes character and self-control to understand and forgive.
c) I am going to tell you a thing which can make you change your
d) He seems to have been reading since morning.
e) There is only one way to get anybody to do anything, and that is by
making the other person want to do it.
5. Переведите предложения на русский язык, обращая внимание на
формы и функции герундия.
a) She thought of going to Spain on holidays.
b) Do you have any reason for saying such things?
c) Writing reports is a boring thing.
d) I like learning foreign languages.
e) Our director hates being interrupted.
6. Переведите предложения на русский язык, обращая внимание на
формы и функции причастия.
a) The woman standing at the window is my colleague.
b) The letter written by him was very long.
c) The question being discussed now is very important.
d) Being asked he said nothing.
e) Having lost his address I couldn’t write to him.
7. Переведите предложения на русский язык, обращая внимание на
типы условных предложений.
f) If sales don’t improve soon, we’ll have to lay off some workers
g) If I were in your position, I’d resign rather than wait to be sacked.
h) If you worked a bit harder, you’d be really good at your job.
i) If they offered me the job, I would probably take it.
j) So, if I hear from you, I’ll assume everything is fine.
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