Вариант 9
1. Прочитайте и переведите письменно текст.
6 SIMPLE MARKETING STRATEGIES TO INCREASE YOUR
BUSINESS
Marketing is the most common problem that people running or
starting small businesses ask me about. Typically, they say something
like, «I’ve placed some ads but they just don’t seem to be doing
anything.» – in other words, not bringing them the customers, clients or
sales they desire.
Marketing is More Than Advertising. But marketing and
advertising are not synonymous and ‘placing a few ads’ is never going to
draw the kind of business a small business needs to be successful.
Marketing is a process, not an event. It involves planning marketing
goals and implementing (often a series of) marketing strategies to
achieve them.
Now that doesn’t mean marketing has to be a complicated process. But
it does mean you have to know what you want to achieve and get out
there and work at it. Here are six simple marketing strategies you can
use to increase your customers and sales.
1) Offer some free classes/workshops related to your products and/or
services — in your home, in a rented venue or through a local
education institution. Target specific audiences or events, if
appropriate.
2) Join local business organizations and networking groups. Many,
such as home-based business groups, are inexpensive to join. And
the marketing benefits are huge. Once they get to know you and
what you do, the other business people in your group will mention
your business to others and may even give you referrals.
3) Create or become front and center in a charitable event. You can
get huge amounts of press for events like this – which can translate
into new customers.
4) Create your own blog — and use it to build an audience of people
who would be interested in your products and/or services. Creating
a blog is easier than creating a website — and savvier too. You’ll
start connecting with other bloggers, business people and potential
customers.
5) Join and use Twitter. If you have time to get to know and use a
variety of social media, do. But if you only have time for one,
Twitter is my pick of all the social media out there because it’s so
quick and easy to use.
6) Ask for referrals — If you operate a service-based business, you
know that I have saved the best for last here, because asking for
referrals is the easiest and least time-consuming of all the
marketing strategies in this article.
Don’t get me wrong; there’s nothing wrong with advertising. It’s just
that in most cases it won’t be not effective marketing unless it’s part of a
coordinated marketing plan. Think of marketing as a rope and
advertising as one strand of the rope. How strong is a one strand rope
going to be?
2. Прочитайте текст еще раз. Перепишите утверждения, данные
ниже, и укажите, являются ли они верными или неверными (True
or False). Подтвердите свое мнение цитатами из текста.
a) Marketing is an event, not a process.
b) One can offer free classes in a local education institution.
c) If you join local business organization and networking groups,
marketing benefits will be huge.
d) Creating a website is easier than creating a blog.
e) Asking for referrals is the most difficult marketing strategy.
3. Заполните пропуски в предложениях одним из слов или
словосочетаний, предложенных ниже. Перепишите полные
предложения и переведите их на русский язык.
increased, complicated, charities, to relate, benefits, marketing,
small business, advertisers, inexpensive, venue
a) Our… people have come up with a great idea for the launch of
the new model.
b) Whilst claiming to promote positive images of women,…are in
fact doing the very opposite.
c) I had to fill in this really…form.
d) One of the many…of foreign travel is learning how to cope with
the unexpected.
e) It’s an …perfume.
f) Proceeds from the sale of these cards will go to local….
g) The hotel is an ideal…for conferences and business meetings.
h) The cost of the project has…dramatically since it began.
i) The tax changes will bring immediate benefits for….
j) Researchers are trying …low exam results to large class sizes.
4. Переведите предложения на русский язык, обращая внимание на
функции инфинитива.
a) I am glad to have met you.
b) Jane remembered to have been told a lot about Mr Rochester.
c) Nature has many secrets to be discovered yet.
d) He was told to meet the delegates and take them to the hotel.
e) Which is more pleasant: to give or to be given presents?
5. Переведите предложения на русский язык, обращая внимание на
формы и функции герундия.
a) She is angry at having been sent for.
b) I can’t remember having seen him before.
c) I don’t mind your going at all but you’d better see if your father
has any objections.
d) If you can’t give up smoking, at least you could cut down a bit.
e) Have you considered borrowing money from the bank as a way
of financing your holiday?
6. Переведите предложения на русский язык, обращая внимание на
формы и функции причастия.
a) Writing the letter he thought about the urgent order.
b) Having made the report Tom left the room.
c) This is the warehouse built many years ago.
d) The hall was full of smoking people.
e) The house being built in our street is a new supermarket.
7. Переведите предложения на русский язык, обращая внимание на
типы условных предложений.
a) I wouldn’t have met up with John if I’d stayed at home.
b) I’m sure that if I talk to him sweetly enough he’ll hold on and
not look elsewhere.
c) If you spent more time on your own problems and a bit less on
mine, we’d both benefit.
d) If I met her again, I would be really angry with her.
e) If I were you, I wouldn’t tell anybody about this.
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